Skale


Skale is a community platform for people and thought leaders interested in food, health, wellness, cooking, and food production. Preliminary design research revealed a desire for a central place to discuss contemporary food topics, including honesty in ingredients, marketing, and food packaging.

A beta underwent three months of testing and the app launched publicly in March 2017. In the first four months, Skale acquired over 400 registered users through organic social media outreach.


Roles: human-centered design research, conceptual development, planning and prototyping, user interface design, web design, development team oversight, business modeling and strategy, visual modeling, and app store preparation and design.

Titles: Co-Founder and Chief Design Officer (2015 – Present)

Collaborator: Cabot Earle (Co-Founder and CEO)

Accolades: Finalist for the 2017 Pittsburgh Create Festival, Best of the Creative Industries Interactive Category

↑ Skale has been developed for the Apple App Store and Google Play and supports mobile screens.

↑ Skale includes users a virtual pantry, brought to life on its log-in and splash screens.

↑ Users are on-boarded through simple orientation screens, prompting them to join communities and scan products.


↑ Aside from being a platform for discussing the foods that members already know and love, Skale is a place to discover new products.

↑ A news feed provides users with alerts to products they have on their shelves. Updates to their community threads are aggregated here for quick access.

↑ A destination for food product reviews, the Skale review system revolves around Tastes. Taste scores are aggregated into a positivity score, bringing more nuance to consumer preferences.


↑ Members are oriented toward lifestyle communities, all of which share food discussion as a common denominator.

↑ Carrots are exchanged between users to assign value and accuracy to comments. Unlike hearts or likes, one can give away as many carrots as they like, boosting the most valuable information in a thread.

↑ Engaged participants earn badges and carrots for scanning new products, leading discussions, and inviting new members.

Alexander R. Wilcox Cheek
Copyright 2017