Hi there 👋

I am a New York-based designer and currently head of design at SigFig, a fintech in San Francisco. Since 2016, I’ve consulted in a partnership called Wilcox Williams, which helps bring design methods to business transformation.

I’ve co-founded and led design for a number of start-ups including Macromicro, Classroom Salon, Skale, and The Interactive News. At Macromicro, our team received an SAP Pinnacle Award in 2016 and was named one of the most innovative startups in Europe at HR Tech 2013.

For over ten years, I taught design and led research initiatives at Carnegie Mellon University. From 2009 to 2016, I was faculty in the School of Design and Department of Information Systems and in 2017 served as adjunct faculty at the Human-Computer Interaction Institute.

For much of my time at Carnegie Mellon, I was based in Doha, Qatar heading an undergraduate track that blended design, architecture, the humanities, and technology at the university’s groundbreaking Middle East campus.

As a professor, I taught studio courses, research methods, executive education, and design history and theory rooted in the context of systems and human experience. My research initiatives received grant funding from Google, The National Science Foundation, Bill & Melinda Gates Foundation, Heinz Endowments, Innovation Works, and Qatar Foundation.

I come from the generation of designers influenced by the early Macintosh, Hypercard, Jobs, Ive, and Kare. I studied information and industrial design, and later combined those interests with rhetoric, interaction, and service design at Carnegie Mellon. I studied under Buchanan, Boyarski, Evenson, and Kaufer, and graduated from the School of Design and Department of English.

I currently serve as local leader for IxDA New York City. Prior to this, I co-founded the Interaction Design Association’s first chapter in the Middle East, IxDA Doha, then served on the steering committee for the Pittsburgh chapter.

On the side I like to illustrate maps, paint landscapes, and make photos. I’m from New York’s Hudson Valley and live in Cold Spring.


Sulayman, Tunisia

Invited & Peer-Reviewed Talks

IxDA Interaction 2016 Helsinki, University of Rochester, Vignelli Center for Design Studies, University of Minnesota, Virginia Commonwealth University, University of Louisville, Washington University St. Louis, Rochester Institute of Technology, Texas A&M University, Cambridge Center for Adult Education, IxDA Pittsburgh, mathaf: arab museum of modern art, Boston Service Jam 2014 / Bentley University, Pecha Kutcha Doha 2014, ITU Telecom World 2014, Thomas R. Watson Conference: The New Work of Composing Conference, Liberal Arts International Conference

Featured Work & Interviews

The New Yorker, New York Times T-Magazine, New York Post, Change Ahead: How Research and Design are Transforming Business Strategy, Creative Review, ACM SIGCHI Conference 2015, Visual Complexity, Strange Maps, Pop City Magazine, SAP Sapphire Opening Keynote 2017, Journal of Business and Technical Communication, Campus Technology, Table Magazine, KQED-TV San Francisco, Computer History Museum “Deus Ex Machina”, Al Jazeera English, Pittsburgh Create Festival 2017, Changing Qatar: Culture, Citizenship, and Rapid Modernization, Martha’s Vineyard Magazine, Highlands Current

Select Clients & Advisory Roles

Nokia & Nokia Siemens Networks, Rackspace, Stellic, Vodafone, GE Oil & Gas, University of Pittsburgh Medical Center, Microsoft, Motorola, Highmark Blue Cross Blue Shield, Pittsburgh Post-Gazette, RasGas, Aspen Institute, Keystone Global Consulting, Center for Strategic & Int’l Studies, Embassies of Japan and India in Qatar, mathaf: arab museum of modern art, Printforia

Leadership & Executive Education

Yale School of Management Program in Leadership and Management (2019); founded and led executive education in design thinking at Tepper School of Business (2012–16). Board, Gayloon Associates. Local Leader, IxDA New York City; Co-Founder, IxDA Doha.


Method, Apparatus, and Computer-Readable Medium for Ranking Messages in a Social Network Based on a Transactional Virtual Currency (2017). System and Methods for Discovering Relationships, Communities, and Knowledge Assets of an Organization through Visual and Interactive Media (2012). Media Annotation Visualization Tools and Techniques, and an Aggregate-Behavior Visualization System Utilizing Such Tools and Techniques (2011)

Select Juries

IxDA Education Summit (2015-17), IxDA Interaction Awards (2015-18), CMU Undergraduate Conference in Information Systems (2016), Tepper School of Business Startup Weekend (2009-12), Ibtikar Information Systems Competition (2009-11), US Embassy Qatar Startup Weekend (2013)